Direct Marketing Beef Series - Adding Value to Your Marketing Display

March 11, 2021


The year 2020 has maintained a strong demand for beef. Many consumers are turning to local farms to meet this demand. Jean, O'Toole, Executive Director of the New York Beef Council, will be leading a series of 3 webinars to share tips for best practices for marketing your farm and beef direct to consumers. This is the final installment of the series, "Adding Value to Your Marketing Display"

Other webinars in this series include:

Learning Your Beef Cuts
Thursday, January 14th
7:00pm - 8:00pm

Marketing & Cooking Underutilized Cuts
Thursday, February 11th
7:00pm - 8:00pm


For more information, visit www.nybeef.org/farmers-fencepost. Pre-register by contacting Katherine Staiger at kstaiger@nybeef.org or (315) 339 - 6922. 

Program Announcement (PDF; 156KB)

Our two forms of publications feature research-based and timely information from our four specialists, listed to the right, along with local event notifications and Cornell University outreach. This information is provided to participants who range from dairy, livestock and field crops producers to agricultural suppliers and consultants.

Weekly Email Update: Shared with 625+ households who have signed up with our program.
Monthly Paper Mailer: To reach our stakeholders and farmers who lack internet access, we send out a monthly mailer where your company's logo and contact information would be featured with a mailing list of 330+ households.

If you sponsor our weekly and monthly publications you reach approximately 955 households.

Questions? 

Contact Kelly Torrey  |  585-268-7644 ext. 10  |   KLB288@cornell.edu