Dairy Market Watch - April 2020

Katelyn Walley, Business Management Specialist and Team Leader
Southwest New York Dairy, Livestock and Field Crops Program

April 29, 2020

Struggle, Price Bottoms, and Silver Linings

By Katelyn Walley-Stoll, Cornell University Cooperative Extension

Struggle. This has been a prevailing theme, it seems to me, for April 2020. We've seen families struggling to create new routines and manage anxiety. Employees who've been laid off struggle to navigate unemployment systems, and those who have essential jobs are struggling to find child care and stay healthy. Communities struggle with balancing  health and safety while also looking at potentially devastating economic downturns. I know I've struggled to put together the mountain of information that is coming in on dairy markets for this commentary in a meaningful way. But, I also know that farm owners are struggling. Farms are being bombarded with information while trying to adapt to this rapidly changing situation. Some face production restrictions, illness or employee health concerns, and dreary balance sheets. Almost all are struggling with the question of "Just how bad will this get?" while talking to lenders and family members. And I know that farmers are people, too. Hardworking people dedicated to protecting the health and safety of family, employees, animals, and their community. It's been a struggle to balance the doom and gloom with the optimism that sunshine, warmer temperatures, and spring plowing seem to bring. Yet, while we face an unprecedented decline in milk prices, there are also the little bumps in the road to deal with - a backordered part, a sick animal, or a broken stall divider.

So, just how bad will this get? We don't quite know. Some are saying that we've already hit rock bottom, others offer caution while waiting to see what export markets do, and we don't know yet how quickly the current price decline and production restrictions/limitations will shift total milk production (balancing supply and demand).  In this "Average Daily U.S. Milk Production" chart, we can see the increase in milk production that happened in this year's first quarter. As Andy Novakovic, Cornell University, stated in a recent update: "On the one hand, the strong increase is not surprising in that prices were strengthening during the last half of 2019 and looking good in January and February... At this point, USDA has estimated that the increasing percentages for production reflect increasing growth rates in both yield and cow numbers, with 3/4 of the increase attributed to higher yields. This puts into perspective why cooperatives and even some non-cooperative handlers are telling their farmers to slow down". In their recent Dairy Outlook Podcast, Bob Cropp and Mark Stephenson, University of Wisconsin, discussed that we are probably close to the bottom. This is going to depend on how quickly milk production slows, when the economy opens back up, and what the export market looks like. We've already seen a $6 drop in Class III and Class IV futures since early January. There is also a concern about dairy product storages that are building, especially as global distribution chains move slowly and experience bottlenecks. But, they did comment that it looks like we could back in the $15's with some price strengthening in the second half of the year. USDA price forecasts show a $3.90 drop in Class III to $12.75, a $3.60 drop in Class IV to $12.15, and a projected all-milk price of $14.35 for 2020. Last month's forecast was $18.25.

There are some silver linings to search for through all of this. USDA's New Coronavirus Food Assistance Program did include $2.9 billion earmarked for dairy. How this will be distributed entirely, and in what amounts, still is in the air as more details continue to filter through, but some estimates show a $1-$2/cwt payment to farms. The Federal Product Purchase Program and the Nourish New York initiative will both work to move dairy into food banks and emergency food assistance streams. And through all of this, I've found hope in looking at how consumers are choosing dairy. They are stockpiling cheese, wondering how to support their local dairy farm, and stress-eating ice cream. People are thinking about where their food comes from and the farmers that grow and produce what they feed their families. Maybe this will bring about a time of continued consumer support as  folks line up in the hundreds to participate in local dairy drives and share posts on social media in the thousands about supporting the industry. Hang in there and stay safe!




Dairy Market Watch - April 2020 (pdf; 2014KB)


Field Crops

Field Crops

Dairy

Dairy

Business

Business

Livestock

Livestock

Grains

Grains

Upcoming Events

Driving Efficiency in Dairy & Exploring the Irish Experience

September 29, 2025
Rock Stream, NY

This workshop series will feature in-depth presentation and discussion led by Dr. Padraig French who is the Head of Livestock Systems and the Dairy Enterprise Leader at Teagasc (the Irish version of USDA). Dr. French will focus on the critical success factors for Irish dairy, which include pasture utilization, labor efficiency and managing for seasonal calving. The discussion will focus on ways that U.S. dairy farmers can use some of the Irish dairy techniques to become more profitable with grass farming.

View Driving Efficiency in Dairy & Exploring the Irish Experience Details

Silvopasture on a Shoestring

October 7, 2025
Franklinville, NY

Join Joshua Greene, Director of Education at Trees For Graziers, Jonathan Bates, Statewide Agroforestry Educator, and Lynn Bliven, owner of Wild Geese Farm for a full day training event that will include classroom and hands-on sessions. The focus will be on DIY silvopasture projects on small grazing farms. We will address the practical considerations of tree establishment, protection, and maintenance while learning how silvopasture can help address your farm's resource concerns and enhance livestock grazing.

View Silvopasture on a Shoestring Details

Crops, Cows & Critters - Southwest New York Dairy, Livestock & Field Crops Newsletter Sponsorship

December 19, 2025

Our two forms of publications feature research-based and timely information from our four specialists, listed to the right, along with local event notifications and Cornell University outreach. This information is provided to participants who range from dairy, livestock, and field crops producers to agricultural suppliers and consultants.

Weekly Email Update: Shared with 625+ households who have signed up with our program.
Monthly Paper Mailer: To reach our stakeholders and farmers who lack internet access, we send out a monthly mailer where your company's logo and contact information would be featured with a mailing list of 330+ households.

If you sponsor our weekly and monthly publications you reach approximately 955 households.

Visit our website to view our newsletters!

View Crops, Cows & Critters - Southwest New York Dairy, Livestock & Field Crops Newsletter Sponsorship Details

Announcements

No announcements at this time.

NEWSLETTER   |   CURRENT PROJECTS   |   IMPACT IN NY   |   SPONSORSHIP  |  RESOURCES   |   SITE MAP