Cornell Small Farms Program: BF 201: Effective Marketing for the Busy Farmer

November 9 - December 14, 2016


Target Audience

INTERMEDIATE to ADVANCED - New farmers with 1-3 years of farm management experience any farmers who have explored the basics of marketing and are ready to develop a formal marketing strategy.

Course Objectives

This course will help you:

• Link your farm's mission and vision to your commercial goals and marketing strategy
• Understand the key elements of a solid marketing plan
• Define who your target customers are and how to most effectively reach them
• Develop and implement effective marketing strategies
• Assign various pricing strategies depending on the product and market
• Understand what a "brand" is and how to relate it back to your marketing activities
• Create a marketing plan through weekly input from the course instructors

Webinars

The bulk of the course happens on your own time, with discussions, readings, and assignments in MOODLE, our virtual classroom. To add to the experience, webinars will be woven into the online interface of the course to allow you to meet on a weekly basis to learn from outside presenters, ask questions, and collaborate with other participants and the instructor to address your farm issues in real time. If you miss one, they are always recorded and posted for later viewing. Access details will be posted in MOODLE once you have registered and logged in.

Instructors

Laura Biasillo is an Agricultural Economic Development Educator with Cornell Cooperative Extension of Broome County, NY.
Marie Anselm is an Agricultural Economic Development Educator with Cornell Cooperative Extension of Ontario County, NY.