Marketing has transitioned from traditional methods to incorporating integrated online platforms.   This course will focus on learning how to utilize technology and content creation to optimize a farms marketing presence. Join us for 3 sessions for an in depth look at the following topics:

Week 1: April 12 - Basics of Facebook, QR Codes, Basic Website Platforms (WIX, WEEBLY, etc.), Google AdWords and Use of Instagram  - Myron Thurston, Ag Economic and Marketing Specialist CCE Madison  Registration ends April 11.

Week 2: April 26 - E-Commerce  (Meat Suite, Barn to Door, Shopify), Website payments (Stripe, PP, Venmo) FB Marketplace  - Laura Biasillo, Agricultural Economic Development Specialist, CCE Broome and Alicia Luhrssen-Zombeck, New Ventures, Fresh Markets & Community Coordinator, CCE Oneida.  Registration ends April 25.

Week 3: May 10 - Content Creation: Telling your story with photos, video, graphics and words, and knowing what channels best amplify each content type; using keywords and hashtags to shape your storytelling and reach your audience. - Melissa Jo Hill, Writer/New Media Specialist, Cornell University / CALS / CCE.  Registration ends May 9.

This class will run every other week beginning on 4/12 from 6:30-8:00pm.  The cost is $25 for all 3 sessions (ends April 11) or $10/per session per registration.