Digital Agri-Marketing
Event Details
Date
April 12, 2021
April 26, 2021
May 10, 2021
Time
6:30pm - 8pm
Location
Zoom
Cost
Bundle: Includes All 3 Weeks : $25.00
(addl attendee $25.00 ea.)
April 26: E-Commerce, Website Payments, FB Marketplace : $10.00
(addl attendee $10.00 ea.)
May 10: Content Creation and How to Use Its Features : $10.00
(addl attendee $10.00 ea.)
Host
Central New York Dairy and Field CropsMarketing has transitioned from traditional methods to incorporating integrated online platforms. This course will focus on learning how to utilize technology and content creation to optimize a farms marketing presence. Join us for 3 sessions for an in depth look at the following topics:
Week 1: April 12 - Basics of Facebook, QR Codes, Basic Website Platforms (WIX, WEEBLY, etc.), Google AdWords and Use of Instagram - Myron Thurston, Ag Economic and Marketing Specialist CCE Madison Registration ends April 11.
Week 2: April 26 - E-Commerce (Meat Suite, Barn to Door, Shopify), Website payments (Stripe, PP, Venmo) FB Marketplace - Laura Biasillo, Agricultural Economic Development Specialist, CCE Broome and Alicia Luhrssen-Zombeck, New Ventures, Fresh Markets & Community Coordinator, CCE Oneida. Registration ends April 25.
Week 3: May 10 - Content Creation: Telling your story with photos, video, graphics and words, and knowing what channels best amplify each content type; using keywords and hashtags to shape your storytelling and reach your audience. - Melissa Jo Hill, Writer/New Media Specialist, Cornell University / CALS / CCE. Registration ends May 9.
This class will run every other week beginning on 4/12 from 6:30-8:00pm. The cost is $25 for all 3 sessions (ends April 11) or $10/per session per registration.
Field Crops
Dairy
Business
Livestock
Grains
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Announcements
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