Cornell Cooperative Extension Presents:
Inspired by Annie's: Let's Elevate Your Marketing
April 5th, 12th, 19th & 26th (Tuesdays), 11:30am-1pm
Zoom

Join a set of Cornell Cooperative Extension educators for an Inspired by Annie's Project four week series focused on elevating your marketing techniques. This series will take place on Tuesdays in April (5th, 12th, 19th & 26th), from 11:30am-1pm - allowing for participation during flexible lunchtime hours. Annie's Project is taught by trained facilitators and is designed for farm women who have been in farming, or agri-business, or part of the food system for three to five years, and want to develop their understanding, interpretation, and opportunities in sustainable agriculture. Annie's Project gives farm women the opportunity to learn from female agricultural professionals and network with other women in similar situations.
Inspired by Annie's Project - Let's Elevate Your Marketing will take participants through a four week journey addressing all aspects of their farm marketing. By the end of the four weeks participants will:
o Learn how to conduct a brand audit of their farm or business and make updates/changes based on the audit
o Create a marketing strategy statement which reflects their target customer
o Create a social media strategy which meets their business goals
o Understand and evaluate which e-commerce platform makes the most sense for their farm, or products
o Learn to take great pictures
o Understand how targeted communication pieces can help meet their goals 

The cost is $60 for the four-part series and registration is limited to enhance group discussions. Sessions will not be recorded. The cost includes copies of all presentations and worksheets, and support from a variety of community partners. The series will take place on Tuesdays, 11:30am-1pm, April 5th-26th. 

REGISTER

For more information, contact Laura Biasillo at lw257@cornell.edu