Beef Corp Reputation Management Training

Event Details


March 1, 2022
March 8, 2022
March 15, 2022
March 22, 2022






New York Beef Council

Chrissy Claudio

New York Beef Checkoff Offers Virtual Beef Corps Training

"Reputation Management Series empowers beef producers to share their story with consumers"

Rome, NY (January 2021)— Throughout March the New York Beef Checkoff(NYBC) will host a weekly virtual training that will assist participants in developing their knowledge and confidence in reputation management for the beef industry. Beef Farmers, Industry Representatives, or Youth over 16 years old who are interested in gaining new skills and confidence in promoting beef are urged to participate.

Over the last few years NYBC has educated and empowered over 70 beef producers, but we need more!  With over 19 million consumers in New York, the more producers protecting the beef industry's reputation the better!  Support your industry with our help and resources! Prior graduates of the trainings are encouraged to nominate fellow beef producers by emailing their information to Chrissy Claudio at

Weekly trainings will be held from 7:00 PM- 8:00 PM via ZOOM 
- Tuesday, March 1: Start With Why 
- Tuesday, March 8: Mastering Beef Advocacy 
- Tuesday, March 15: Communicating the 2 Cs 
- Tuesday, March 22: Sharing Your Story 

Registered Participants Will Receive: 
Workshop materials, Start With Why Book by Simon Sinek, Beef SWAG, NY Team Beef Jacket, support for future advocacy efforts, and fall Top of the Class Training!


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