Event Details

Date

February 11, 2021

Time

7:00pm - 8:00pm

Location

Online Webinar - Zoom

Cost

This event is free.

Host

New York Beef Council
Katherine Staiger
(315) 339 - 6922


Direct Marketing Beef Series - Marketing and Cooking Underutilized Cuts

February 11, 2021


The year 2020 has maintained a strong demand for beef. Many consumers are turning to local farms to meet this demand. Jean, O'Toole, Executive Director of the New York Beef Council, will be leading a series of 3 webinars to share tips for best practices for marketing your farm and beef direct to consumers. This is the second installment of the series, "Marketing and Cooking Underutilized Cuts".

Other webinars include:

Learning Your Beef Cuts
Thursday, January 14th
7:00pm - 8:00pm

Adding Value to Your Marketing Display
Thursday, March 11th
7:00pm - 8:00pm

For more information, visit www.nybeef.org/farmers-fencepost. Pre-register by contacting Katherine Staiger at kstaiger@nybeef.org or (315) 339 - 6922. 

Program Announcement (PDF; 156KB)


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Questions? 
Contact Kelly Torrey  |  585-268-7644 ext. 10  |   KLB288@cornell.edu