Event Details

Date

May 4, 2020

Time

7pm

Location

Online via Zoom Webinar

Host


Creating Consumer Friendly Bulk Meat Sales Webinar

May 4, 2020


This program will also be offered on May 13th at 7pm and is a free event. 

The situation facing us today is challenging. While conventional markets for livestock have cooled as large processors slow down production or temporarily close, NY farms are faced with a unique opportunity to market meat directly to the consumer. This workshop is designed to equip the producer with clear and simple steps towards making bulk meat sales, such as quarters, halves, and mixed-cut bundles. We'll cover "how to" tips to help you get started quickly. Join Ag. Marketing Consultant, Matt LeRoux, for this online workshop that covers understanding the consumer, pricing, product formats, and reaching consumers.

About Matt: Matt has nearly 20 years' experience serving farms through Cornell Cooperative Extension, non-profits, and consulting. Specializing in market strategy, Matt works with a diverse mix of produce and livestock farmers and food businesses. Career highlights include developing the Marketing Channel Assessment Tool for produce growers and the Cornell Meat Price & Yield Calculator.

To register for the May 4 meeting go to: https://cornell.zoom.us/meeting/register/tJEodO6prDopG9bmabdN8uMnWIl3ztkAud-B

After registering, you will receive a confirmation email containing information about how to join the meeting.

Funding for this program is provided by Beef Extension, Cornell Department of Animal Science.





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Upcoming Events

Rice Growing Workshop Series (online)

January 24, 2025
February 7, 2025
March 7, 2025

Learn about rice farming opportunities for New York and the northeastern U.S. Join us for a 3-session online workshop series (via Zoom):

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Marketing Tips for MeatSuite Success & New Processor Directory

February 13, 2025

The webinars will cover new tools, such as MeatSuite's Bundle Builder, to help you move inventory and develop bulk bundle boxes that meet your profit goals and target your customers' needs. Whether you are listed on MeatSuite or just curious to learn more, this series will cover a gamut from marketing to pricing strategies and tips to make the most out of the free resources on MeatSuite.com.

2025 HACCP Training for Meat and Poultry Processors

February 17 - February 18, 2025 : 2025 HACCP Training for Meat and Poultry Processors
Ithaca, NY

The Cornell Agricultural Marketing Research Program (CAMRP) will offer a Hazard Analysis Critical Control Point (HACCP) Training Program for Meat and Poultry Processors at the Cornell University campus in Ithaca, NY, on February 17 & 18 2025.

Announcements

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